This is what McLuhan says in „Understanding Media“. Departing from an oral culture which was still dominant before Gutenberg with print this was changing. Learners became independant. There was also a change in code: from oral to visual.
\nToday this process has intensified with digital media.
\nPrinted Word through reproduction had social consequences. Adressing a wider audience was possible. Today with the internet this goes even further. The reproduction process itself becomes a lot easier. I can publish independantly. Authoring is not a monopolistic matter any more. <\/p>\n","protected":false},"excerpt":{"rendered":"
This is what McLuhan says in „Understanding Media“. Departing from an oral culture which was still dominant before Gutenberg with print this was changing. Learners…<\/p>\n